How does the Book Yourself Solid System work?

Book Yourself Solid is the proven lead generation and marketing system for service professionals created by Michael Port, author of the #1 bestselling Book Yourself Solid, The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling. Called a “Marketing Guru” by The Wall Street Journal, Michael has lectured, trained, inspired, and provided coaching and consulting services to over 20,000 business owners in the last two years alone.

Professional service providers consistently increased their client base by 34% and revenue by over 40% in the first year after learning the Book Yourself Solid system.

How does the Book Yourself Solid System work?

Book Yourself Solid is a smart 16-step targeted marketing system for service professionals and small businesses. For easy implementation, steps are broken into three modules:


1. Build your marketing foundation.
2. Increase trust and credibility with potential clients.
3. Kick-start your self-promotion.

Module I: Build a Foundation

Being booked solid requires a solid foundation for your marketing system, which allows you to:

• Work only with people who inspire and energize you by choosing your ideal clients
• Determine the best way to position your business by understanding why people buy what you are selling
• Make your business memorable and unique with branding
• Generate interest and excitement by talking about your business in specific ways

Module II: Increase Trust and Credibility

Once you have a solid foundation, it’s vital that you establish yourself as a credible and trusted professional in your market. Book Yourself Solid shows you how to stand out from the crowd by:

• Establishing yourself as a likeable expert in your field
• Building relationships of trust throughout your sales cycle
• Developing brand-building products, programs and services
• Sharing sincere sales conversations that get results

Module III: Kick-Start Your Self-Promotion

Book Yourself Solid delivers seven core self-promotion strategies to make the most of your time, money and energy—all things you’ll want when your efforts start paying off! Book Yourself Solid offers an easy-to-implement roadmap for building a rock-solid:
1. Networking Strategy
2. Web Strategy
3. Writing Strategy
4. Speaking/Demonstrating Strategy
5. Referral Strategy
6. Direct Outreach Strategy
7. Follow-Up Strategy

 Now that you have a better idea of Book Yourself Solid program works, learn more about How We Work.